Look around. How many people do you see with a mobile phone? How many are texting? Did you know that mobile phones are now in the hands of 86% of the American population? If you are trying to grow your business and aren’t using mobile technology, you simply aren’t effectively reaching your customers.

 

 

Don’t Leave Home Without It

Think about this. . .what is ONE thing (besides maybe your wallet or car keys) you always take with you? Your cell phone, right? So, doesn’t it make sense to use a tool that is in the hands of 86% of America as a marketing tool? The big guys are doing it. . .now you can too. We can make that possible!

 

What Does Going Mobile REALLY Mean?

“Mobile” can include anything from a mobile-optimized website, SMS or text messaging, QR codes, and even Google Places maps. By “going mobile” and catering to smart phone users, you get a leg up on the competition. That can be critical in making a profit and overcoming the “one-year-business-failure” hurdle! And, don’t forget. . .mobile means you can identify, attract and reward customers and prospects personally and accurately. . .with the speed of text.

 

Mobile Marketing. ..a Game Changer

Not too many things in history have been game changers. But mobile marketing is poised to be one of them.

Think about this. . .what do you do now to move perishable product inventory quickly? How do you fill a cancelled appointment? Or, what do you do to fill empty tables in a restaurant?

 

Traditional Marketing Leaves You Dry

Sure, there is a place for traditional advertising. But placing ads or sending mailers won’t fill your last minute cancellation or put hungry diners in your chairs? But guess what? Text messaging will!

 

The Power of Text Messaging

Instead of sitting on perishable goods or losing revenue to a slow day or lost appointment, you can turn things around. A simple text message to your loyal customers. . .and bingo! Someone is in the neighborhood and could really use a haircut. . .so they’ll fill that cancellation. And so it goes. . .

 

Tap into the Future of Marketing

Text Message Marketing is powerful, but it is only part of the mobile future. As more and more people search for products and services from their phones, it is crucial that your website is up to the task. Sadly, most regular websites perform poorly in a mobile search. The programming tools that make things look slick and cool on your computer simply don’t run on most mobile platforms.

 

A Mobile Website is Key

Mobile browsing isn’t going away. In fact, it’s growing exponentially. So, Mobile Website Optimization is key to an overall “mobile” strategy. Can users easily navigate your site? Most importantly, can they readily find. . .and buy. . .your offers? Is the “Pay Now” or “Buy” button big enough (remember the keypad on a cell phone is TINY)? Don’t make it difficult for your mobile users!

 

Seamless Transfer to Mobile Site

With our awesome redirect script, your customers will never know they’ve been redirected to the mobile version of your website. There’s no special code or separate URL. . .it’s all automatic and built right into your website. You don’t have to do a thing.

 

Get on the Google Maps

Now that you are found by mobile users, why not “get on the map.” Google Places Maps, that is. Most local customers search Google to find restaurants, hotels or services in their area. If you aren’t on the map, you will be overlooked in favor of someone who is. And the cool thing. . .once you are on the map, visitors can get directions right to your door.

 

They Found You. . .Now Make Them Come!

Let’s say you want to build your list of mobile users just like you would an email list. It’s easy to do with short codes. Patrons in a bar could get a free drink if they text a certain keyword, maybe DRINK, to a Short Code 71742. Voila! Your customer gets a free drink and their phone number gets added to your list which means, you can market your deals, services or even items to them whenever you wish in future. Hit them with a deal on a slow day and they will be at your door Can you see how powerful it is?

 

Bring ‘Em In with QR Codes Too

QR Codes or Quick Response Codes are fast finding a place in mobile marketing. You’ve probably seen them, but maybe didn’t know what they were. The funny little black and white modules contain code that can be read by most camera phones. The coded information could contain text, a URL, or something else.

Encode an offer. . .say “Scan this to get 20% off”. . .and once they do, you can either turn them into a subscriber or send them to your menu or special discount page. Cool, huh?

 

Tracking Made Easy

Use different QR Codes or Short Codes to segment a list, measure the effectiveness of a given campaign, or test performance of mailers, ads and street teams. Not only is it easy to see which performs better but the results are also immediate. There is no other media where you can instantly adjust a campaign to put more money in your pocket.

 

Take Your Marketing to the Next Level

Mobile communications are read more often than emails and are 10 times more likely to get results. Why let your competition take all the mobile customers? Pick a mobile offer that works for your business and let’s start putting the power of mobile communications to work. Mobile marketing is the future. . . why not get a head start?